Ordinary / Help center
A little clarity.
Every step.
Get set up, understand your numbers, and find your next step.
Try “connect Shopify”, “attribution”, or “A/B testing”.
Browse the guides
79 articles / 7 collections- A/B testing and experiments
- Attribution reports
- Brand Pulse — reading your home page
- Building a test in your theme code
- Channels — Amazon Ads
- Channels — Facebook / Meta ads
- Channels — Google Ads
- Channels — Klaviyo (email + SMS)
- Channels — WhatsApp
- Cohorts — customer value over time
- Comparing periods and trends
- Creatives
- Customer lifecycle stages
- Customer lists and segments
- Funnel — sessions to orders
- How attribution is measured
- Inventory — current stock and stockout forecasts
- Meta breakdowns and creative library
- Notifications and alerts
- Offer calculator
- Orders — the order list and order detail
- Page Performance
- Product costs and profit data
- Product financials
- Products — catalog and performance
- Retention — how many customers come back
- Revenue and customers by region
- Revenue that matches Shopify exactly
- Running a test you built yourself
- Session replays and friction analysis
- Setting up landing-page angles
- Unit Sales
- Attribution models explained
- Channel taxonomy — sources and mediums
- How bot traffic filtering works
- Multi-touch vs single-touch attribution
- Session counts vs Shopify Admin
- Subscription-aware attribution
- Understanding your GMV tier
- Visitor and customer data handling
- What is a first-party pixel?
- Why channel and campaign totals differ
A human hand