Ordinary Help Center
How can we help?
Search the guides or browse a collection below.
Getting Started
Install Ordinary and get your store's data flowing in minutes.
Integrations
Connect Shopify, Meta, Google, Amazon, Klaviyo, and more.
Features
How each report, dashboard, and tool in Ordinary works.
- › Attribution reports
- › Campaigns — Amazon Ads
- › Campaigns — Facebook / Meta ads
- › Campaigns — Google Ads
- › Campaigns — Klaviyo (email + SMS)
- › Campaigns — WhatsApp
- › Cohort retention analysis
- › Creatives
- › Customer lifecycle stages
- › Customer lists and segments
- › Dashboard — reading your home page
- › Experiments dashboard
- › Funnel — sessions to orders
- › Meta deep analytics — placements, demographics, creative library
- › Offer calculator
- › Page Performance
- › Products — catalog and performance
- › Revenue and customers by region
- › Trends — day-over-day comparisons
- › Your Ordinary revenue matches Shopify exactly
Concepts
How attribution, the pixel, and measurement work under the hood.
- › Attribution models explained
- › Channel taxonomy — sources and mediums
- › How bot traffic filtering works
- › How Ordinary handles your visitor and customer data
- › Multi-touch vs single-touch attribution
- › Subscription-aware attribution
- › Understanding your GMV tier
- › What is a first-party pixel?
- › Why channel and campaign totals don't add up
- › Why your Ordinary session counts should match Shopify Admin closely
Billing & Plans
Plans, upgrades, annual vs monthly, and GMV tiers.
Troubleshooting
Fix common data, connection, and sync issues.
Reference
Glossary, keyboard shortcuts, refresh cadence, and date windows.
Can't find what you need? Email support@tryordinary.com.