Why do I see "partial data"?
What the "Partial data" badge in Ordinary reports means and how to see the full range.
Written by The Ordinary Team · Updated Why do I see “partial data”?
Sometimes a report shows a small Partial data badge near the date range selector. This means your selected date range extends beyond what your plan’s lookback covers, so the numbers you’re seeing only reflect the portion we can show.
How lookback works
Each plan has a reporting lookback — the maximum historical window reports can cover:
- Free — 30 days.
- Starter — 12 months.
- Advanced — 24 months.
- Enterprise — unlimited (per contract).
What “partial data” actually means
If you’re on Free and pick “Last 90 days”:
- The chart shows data for the most recent 30 days only.
- Days 31-90 are shaded out or excluded.
- The Partial data badge appears so you know the totals aren’t for the full range you selected.
If you narrow back to “Last 30 days”, the badge disappears and totals reflect the whole range.
Not the same as “missing data”
Partial data = we have the data, your plan just doesn’t include that far back. Upgrading unlocks it immediately with no re-sync needed.
Missing data = we don’t have it at all (pixel wasn’t installed, webhook failed, etc.). That’s a different problem — see Orders not showing up or Meta data is stale or empty.
Also triggered by over-tier soft enforcement
If your store is over your GMV tier (see Understanding your GMV tier), the lookback tightens progressively as an additional soft enforcement layer. This only affects Starter+ stores running above their paid-tier cap.
In that case, the banner reads something like:
Partial data — your 12-month GMV has exceeded the Starter tier cap. Upgrade to Advanced for full reporting history.
How to fix
- Shorten the date range — report will show full data for the shorter window.
- Upgrade your plan — see Upgrading your plan. Effective immediately, no re-sync needed; your historical data is already in Ordinary.