Why do I see "partial data"?
What the "Partial data" badge in Ordinary reports means, how your plan's lookback window triggers it, and how to see the full date range again.
Written by The Ordinary Team · Updated On this page
Sometimes an attribution report shows a small Partial data — upgrade for full history pill. This means your selected date range extends beyond what your plan’s lookback covers, so the numbers you’re seeing only reflect the portion we can show.
How lookback works
Each plan has a reporting lookback — the maximum historical window reports can cover:
- Free — the last 30 days.
- Starter, Advanced and Enterprise — unlimited.
What “partial data” actually means
If you’re on Free and pick “Last 90 days”:
- The report shows data for the most recent 30 days only.
- Days 31-90 are excluded.
- The Partial data pill appears so you know the totals aren’t for the full range you selected.
If you narrow back to “Last 30 days”, the badge disappears and totals reflect the whole range.
Not the same as “missing data”
Partial data = we have the data, your plan just doesn’t include that far back. Upgrading unlocks it immediately with no re-sync needed. One exception: Free plans keep detailed visit (session) data for 90 days, so upgrading opens up your full order history but not visits older than that.
Missing data = we don’t have it at all (pixel wasn’t installed, webhook failed, etc.). That’s a different problem — see Orders not showing up or Meta data is stale or empty.
Also triggered when your store outgrows its plan
If your store’s 12-month revenue passes what your plan covers ($250K on Free, $20M on Starter or Advanced — see Understanding your GMV tier), the over-tier banner appears and reports are limited to the last 30 days until you upgrade. The banner reads:
Your store has outgrown the [plan] plan. … Dashboards are limited to the last 30 days until you upgrade.
How to fix
- Shorten the date range — report will show full data for the shorter window.
- Upgrade your plan — see Upgrading your plan. Effective immediately, no re-sync needed; your historical data is already in Ordinary.