Report date windows
How date range selection works across Ordinary reports, including timezones, comparisons, and plan lookback limits.
Written by The Ordinary Team · Updated Report date windows
Almost every page in Ordinary has a date range picker in the top-right. It controls what time window the numbers and charts represent.
Preset windows
| Preset | Meaning |
|---|---|
| Today | 00:00:00 today (your display timezone) to now |
| Yesterday | Full previous calendar day |
| Last 7 days | 7 complete days ending today (rolling) |
| Last 30 days | 30 complete days ending today (rolling) |
| Last 90 days | 90 complete days ending today (rolling) |
| Month to date | 1st of current month to now |
| Last month | 1st through last day of previous calendar month |
| Quarter to date | 1st of current quarter to now |
| Year to date | Jan 1 to now |
| Custom | Pick any start and end date |
“Today” and “Yesterday” use calendar boundaries in your shop’s timezone, not UTC and not your browser’s local timezone.
Timezone
Ordinary uses your shop’s IANA timezone (pulled from Shopify on install) for every date-range boundary. That means:
- The same numbers regardless of where the viewer is — a team member in Tokyo sees the same “today” revenue on the dashboard as the store owner in New York.
- “Today” matches your business day. A shop in
America/New_Yorkat 11pm ET still sees today’s full orders; at 1am ET the next morning, “today” has rolled over. - Numbers align with Shopify’s own Sales reports, which also default to the shop timezone — makes cross-checks clean.
What this means practically:
- A report’s “revenue for 2026-04-22” groups orders by their order time, using whether that time falls within April 22 in your shop’s timezone.
- If your shop timezone is
America/Los_Angeles(UTC-7), an order at 23:00 PT on April 22 shows up on April 22, even though it was 2026-04-23 06:00 UTC. - Conversely, an order at 02:00 UTC on April 23 (19:00 PT April 22) groups into the PT April 22 bucket.
The shop timezone is read-only in Ordinary — change it in your Shopify admin (Settings → General → Store details → Timezone) and it refreshes in Ordinary on the next nightly sync (or immediately on a reinstall).
Comparisons
Most reports have a Compare to option (top-right toggle):
- Previous period — same length, immediately prior. “Last 7 days” compared to the 7 days before that.
- Previous year — same dates one year earlier. “Last 30 days” compared to April 22 – March 24 of the prior year.
Comparison numbers show as a delta next to the primary metric.
How lookback caps your range
Your plan has a lookback window:
- Free — 30 days.
- Starter — 12 months.
- Advanced — 24 months.
- Enterprise — unlimited.
If you pick a start date beyond your lookback, the picker visually caps it and shows a Partial data badge above the report. See Why do I see “partial data”?.
Inclusive vs exclusive end dates
All date ranges in Ordinary are inclusive of both start and end days. “Last 7 days” with today being April 22 means April 16 through April 22 — 7 full days.
This differs from some BI tools that use exclusive end dates.
Live vs final data
For today and the current hour:
- Pixel events, orders, and most integrations update hourly or faster.
- Some “closed” metrics (Meta and Amazon final daily spend, GA4 sessions) take a few hours to finalize; expect early-morning numbers to revise upward as the day progresses.
For yesterday:
- Finalized each morning (UTC), with the exact time depending on the integration.
- After that, yesterday’s totals are stable.
See Data refresh cadence for the full schedule.
Saving custom ranges
Once you’ve picked a custom range, it’s saved in the URL. You can bookmark the URL or share it with a teammate — they’ll load the same report with the same date window.