Features

How each report, dashboard, and tool in Ordinary works.

32 articles

A/B testing and experiments Create and run A/B tests in Ordinary with variants, traffic split and page and audience targeting, scored on reconciled revenue with peek-safe statistics.
Attribution reports Read Marketing Mix, Ordinary's attribution report, switch attribution models, and use per-channel cards to see which channels and campaigns drive revenue.
Brand Pulse — reading your home page A tour of Brand Pulse, Ordinary's home page — revenue, orders, conversion rate, ad spend and net cash in, plus store conversion, ad panels and audiences.
Building a test in your theme code Put both versions of an A/B test in your Shopify theme so Ordinary shows each visitor one, see what counts as a visitor, and run the pre-Start checklist.
Channels — Amazon Ads Where Amazon Sponsored Products spend and Amazon-reported sales show up in Ordinary, and how to read them next to your store attribution.
Channels — Facebook / Meta ads How to read your Meta Ads spend, performance, and attribution in Ordinary once the Meta integration is connected.
Channels — Google Ads How to read your Google Ads spend, performance, and attribution in Ordinary once the Google Ads integration is connected.
Channels — Klaviyo (email + SMS) How to read your Klaviyo campaign and flow performance in Ordinary, including attributed orders, the hourly engagement burst, and the per-day chart.
Channels — WhatsApp Send approved-template WhatsApp campaigns to customers you pick, and track how many messages were sent and failed.
Cohorts — customer value over time Read the Cohorts page — monthly acquisition cost recovered and revenue per customer, plus LTV and behaviour by channel, country or first product.
Comparing periods and trends Compare any date range against the previous period, the previous year or a custom window, and see where change badges and dashed comparison lines appear.
Creatives Creative studio — generate ad images and copy from a campaign brief with your choice of AI model, then download them or push them to Meta as paused draft ads.
Customer lifecycle stages What the four stages — New, Due Reorder, Lapsed and Lost — mean — and how to tune the day-thresholds that define each stage for your brand.
Customer lists and segments Navigate the Customers page — total customers, purchased vs prospects, email subscribers, LTV, and the Whales filter for your top 20% of spenders.
Funnel — sessions to orders How to read Ordinary's 5-step conversion funnel and spot where customers drop off between landing and purchase.
How attribution is measured How Ordinary counts attributed orders and revenue — refunds, cross-session journeys, tracking blockers, URL tagging and click- vs view-through gaps.
Inventory — current stock and stockout forecasts How the Inventory page shows stock on hand per product variant across Shopify, Amazon and ShipBob, and how Run Rate, Days Left and projected stockout dates are worked out.
Meta breakdowns and creative library Find Ordinary's expanded Meta reporting — the creative library, placement, device, conversion-action, age and gender breakdowns, and campaign history.
Notifications and alerts Where Ordinary's notifications appear, which events send one — ad data stopping, page traffic drops, sync results — and which alerts come by email.
Offer calculator Model the ROI of a discount or promotion — first-order profit, payback period, and projected lifetime value — then save it as a reusable scenario.
Orders — the order list and order detail How to find, search, sort and filter your Shopify orders in Ordinary, and what each card on an order's detail page shows, including its marketing touchpoints and journey.
Page Performance Per-page analytics for any product, collection or content page — visits, adds to cart, orders, devices, traffic by channel, what buyers bought and payback.
Product costs and profit data Get your cost data into Ordinary so reports show profit and margin, not just revenue — Shopify sync, per-order costs, table edits or spreadsheet upload.
Product financials Per-product profit and margin on the Financials page — gross vs net profit from your last 90 days of DTC orders, Amazon contribution margin after FBA and referral fees, and where every cost comes from.
Products — catalog and performance Browse your Shopify product catalog in Ordinary with synced inventory, images, and performance stats, all in one unified table.
Retention — how many customers come back How the Retention page measures your repeat purchase rate, what each extra point of repeat rate is worth, and what customers buy after their first product.
Revenue and customers by region Break down revenue, orders, AOV, new vs returning customers and lifetime value by country and US state, using where each customer's first Shopify order shipped.
Revenue that matches Shopify exactly Unlike attribution or pixel-tracked sessions, your revenue totals in Ordinary match Shopify's Sales report to the cent — and we check it every hour.
Running a test you built yourself Build an A/B test in Ordinary's visual editor, or in your own theme code registered with the JavaScript API — either way it's scored on reconciled revenue.
Session replays and friction analysis Watch session recordings of shoppers, see where visitors get stuck (rage clicks, dead clicks, abandoned checkouts), and read an analysis tied to orders.
Setting up landing-page angles Build a Shopify product page version for each ad angle without code, point ads at it, read each angle's results in Page Performance, and keep it working.
Unit Sales How Unit Sales counts units by product and variant, why zero-price items are left out, and how units per day and days of stock left are worked out.