Features
How each report, dashboard, and tool in Ordinary works.
20 articles
- A/B testing and experiments Create and run A/B tests natively in Ordinary — variants, traffic split, page and audience targeting — scored on your real reconciled revenue with peek-safe statistics. Tests from third-party tools are picked up automatically too.
- Attribution reports How to read Ordinary's attribution report, switch between models, and interpret the UTM breakdown to understand which channels drive revenue.
- Campaigns — Amazon Ads View Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns alongside your store attribution.
- Campaigns — Facebook / Meta ads How to read your Meta Ads spend, performance, and attribution in Ordinary once the Meta integration is connected.
- Campaigns — Google Ads How to read your Google Ads spend, performance, and attribution in Ordinary once the Google Ads integration is connected.
- Campaigns — Klaviyo (email + SMS) How to read your Klaviyo campaign and flow performance in Ordinary, including attributed orders, the hourly engagement burst, and the per-day chart.
- Campaigns — WhatsApp Send template-based WhatsApp campaigns to segmented customer lists, track delivery, and measure response rate.
- Cohort retention analysis How to read Ordinary's cohort retention curves — what fraction of customers come back for a 2nd, 3rd, Nth order — and use them to benchmark loyalty.
- Creatives The Creatives workspace for managing, generating, and tracking the performance of your ad creative assets.
- Customer lifecycle stages What New, Active, Due Reorder, Lapsed, and Lost mean — and how to tune the day-thresholds that define each stage for your brand.
- Customer lists and segments Navigate the Customers page — total customers, purchased vs prospects, email subscribers, LTV, and the Whales filter for your top 20% of spenders.
- Dashboard — reading your home page A tour of the Ordinary home page — the top-line metrics, trend charts, and quick links that surface the health of your brand at a glance.
- Funnel — sessions to orders How to read Ordinary's 5-step conversion funnel and spot where customers drop off between landing and purchase.
- Meta deep analytics — placements, demographics, creative library How to read Ordinary's expanded Meta reporting — placement and demographic breakdowns, the creative library, and campaign configuration history — once Meta is connected.
- Offer calculator Model the ROI of a discount or promotion — first-order profit, payback period, and projected lifetime value — then save it as a reusable scenario.
- Page Performance Per-page analytics that mirrors the home Pulse dashboard but scoped to a single product page, collection page, or content page. See funnel, devices, traffic sources, attributed orders, and campaigns for each URL.
- Products — catalog and performance Browse your Shopify product catalog in Ordinary with synced inventory, images, and performance stats, all in one unified table.
- Revenue and customers by region Break down revenue, orders, AOV, new-vs-returning customers, and lifetime value by location — country, drilling into US state — using the shipping addresses on your Shopify orders.
- Trends — day-over-day comparisons How to read the Trends report — daily revenue and order counts with 7-day moving averages and period-over-period comparisons.
- Your Ordinary revenue matches Shopify exactly Unlike attribution or pixel-tracked sessions, your revenue totals in Ordinary match Shopify's Sales report to the cent — and we check it every hour.