Features
How each report, dashboard, and tool in Ordinary works.
21 articles
- A/B testing and experiments Create and run A/B tests natively in Ordinary — variants, traffic split, page and audience targeting — scored on your real reconciled revenue with peek-safe statistics. Tests from third-party tools are picked up automatically too.
- Attribution reports How to read Ordinary's attribution report, switch between models, and interpret the UTM breakdown to understand which channels drive revenue.
- Channels — Amazon Ads View Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns alongside your store attribution.
- Channels — Facebook / Meta ads How to read your Meta Ads spend, performance, and attribution in Ordinary once the Meta integration is connected.
- Channels — Google Ads How to read your Google Ads spend, performance, and attribution in Ordinary once the Google Ads integration is connected.
- Channels — Klaviyo (email + SMS) How to read your Klaviyo campaign and flow performance in Ordinary, including attributed orders, the hourly engagement burst, and the per-day chart.
- Channels — WhatsApp Send template-based WhatsApp campaigns to segmented customer lists, track delivery, and measure response rate.
- Cohort retention analysis How to read Ordinary's cohort retention curves — what fraction of customers come back for a 2nd, 3rd, Nth order — and use them to benchmark loyalty.
- Creatives The Creatives workspace for managing, generating, and tracking the performance of your ad creative assets.
- Customer lifecycle stages What New, Active, Due Reorder, Lapsed, and Lost mean — and how to tune the day-thresholds that define each stage for your brand.
- Customer lists and segments Navigate the Customers page — total customers, purchased vs prospects, email subscribers, LTV, and the Whales filter for your top 20% of spenders.
- Dashboard — reading your home page A tour of the Ordinary home page — the top-line metrics, trend charts, and quick links that surface the health of your brand at a glance.
- Funnel — sessions to orders How to read Ordinary's 5-step conversion funnel and spot where customers drop off between landing and purchase.
- Meta deep analytics — placements, demographics, creative library How to read Ordinary's expanded Meta reporting — placement and demographic breakdowns, the creative library, and campaign configuration history — once Meta is connected.
- Offer calculator Model the ROI of a discount or promotion — first-order profit, payback period, and projected lifetime value — then save it as a reusable scenario.
- Page Performance Per-page analytics that mirrors the home Pulse dashboard but scoped to a single product page, collection page, or content page. See funnel, devices, traffic sources, attributed orders, and campaigns for each URL.
- Products — catalog and performance Browse your Shopify product catalog in Ordinary with synced inventory, images, and performance stats, all in one unified table.
- Revenue and customers by region Break down revenue, orders, AOV, new-vs-returning customers, and lifetime value by location — country, drilling into US state — using the shipping addresses on your Shopify orders.
- Session replays and friction analysis Watch recordings of real shopper sessions on your storefront, see where visitors get stuck (rage clicks, dead clicks, abandoned checkouts), and read an automated analysis of what your sessions add up to — connected to the orders they produced.
- Trends — day-over-day comparisons How to read the Trends report — daily revenue and order counts with 7-day moving averages and period-over-period comparisons.
- Your Ordinary revenue matches Shopify exactly Unlike attribution or pixel-tracked sessions, your revenue totals in Ordinary match Shopify's Sales report to the cent — and we check it every hour.