Upgrading your plan
How to change your Ordinary plan via Shopify, what happens during the upgrade, when you're charged (first month prorated), and how downgrades work.
Written by The Ordinary Team · Updated On this page
Upgrading takes about 30 seconds. Your new plan features are live immediately after you approve the charge on Shopify.
How to upgrade
- Go to Settings → Billing.
- Click Change plan.
- Pick Free, Starter, or Advanced.
- Click Upgrade.
Paid plans are billed monthly — there’s no cadence to choose.
You’ll be redirected to Shopify’s hosted approval screen — standard Shopify Billing. This is the one place you’ll see the exact charge amount + approval flow.
Click Approve. You’re redirected back to Ordinary, the new plan is active, and the “Upgraded to X” confirmation banner appears.
What happens under the hood
- Ordinary calls Shopify’s Billing API to create a new monthly app subscription at the price for your revenue tier.
- Shopify charges your Shopify bill (where all your app subscriptions already live).
- On approval, the Shopify webhook fires to us with the confirmation; your plan updates and paid-tier features unlock.
- Any feature gates (multi-touch models, channel taxonomy, unlimited lookback) open up within seconds.
When do I get charged?
Paid plans are billed monthly. The first charge is prorated from the approval date to the end of the current billing cycle, and future months are the full monthly price for your revenue tier.
Shopify invoices you; Ordinary doesn’t bill you directly (except for Enterprise — see Enterprise plans).
Downgrading
Same flow, in reverse. Change plan → pick a lower tier.
- Moving to Free cancels the Shopify subscription. You keep your current plan until the end of the billing cycle you’ve paid for, and Settings → Billing shows the date it ends. Paid features stop at cycle end (within the hour), and any A/B tests beyond Free’s one test end then too.
- Moving to a lower paid plan takes effect right away. Shopify credits the unused difference for the rest of the cycle to your Shopify bill, and the lower plan’s limits apply from then on.
- Historical data and integrations stay intact — you’ll see them again if you re-upgrade later.
Upgrading during the free Advanced trial
Stores on the Free plan can try Advanced free for 30 days. You can upgrade at any point during the trial with the same flow; pick Advanced to keep it without a gap. If you don’t upgrade, the store moves back to Free when the trial ends — see The free Advanced trial.
How your price scales as you grow
Paid plans scale with your store’s revenue, billed monthly. You don’t manage this manually — as your 12-month revenue moves into a higher tier, your monthly price moves up to match; if it settles back down, so does the price. The over-tier banner is how Ordinary surfaces a move into a higher tier.
What if Shopify’s approval screen never appears?
- Popup blocker — unblock
shopify.compopups and try again. - Session timeout — if you sat on the approval screen too long, Shopify may expire the session. Just click Change Plan again.
- Payment method declined — see Billing charge declined.
Do I pick my revenue tier manually?
No. Your plan scales with your store’s revenue automatically — you pick the plan (Starter or Advanced), and the monthly price reflects the revenue tier your store is in. Starter starts at $99/mo and Advanced at $149/mo for stores under $250K in revenue. If your store grows into a higher tier, the over-tier banner lets you know; at $20M+ in revenue you’re routed to Enterprise.