Upgrading your plan

How to change your Ordinary plan, what happens during the upgrade, and when you'll be charged.

Ordinary Written by The Ordinary Team · Updated

Upgrading your plan

Upgrading takes about 30 seconds. Your new plan features are live immediately after you approve the charge on Shopify.

How to upgrade

  1. Go to Settings → Billing.
  2. Click Change plan.
  3. Pick Free, Starter, or Advanced.
  4. Pick monthly or annual cadence.
  5. Click Upgrade.

You’ll be redirected to Shopify’s hosted approval screen — standard Shopify Billing. This is the one place you’ll see the exact charge amount + approval flow.

Click Approve. You’re redirected back to Ordinary, the new plan is active, and the “Upgraded to X” confirmation banner appears.

What happens under the hood

  • Ordinary calls Shopify’s Billing API to create a new app subscription at your selected price + cadence.
  • Shopify charges your Shopify bill (where all your app subscriptions already live).
  • On approval, the Shopify webhook fires to us with the confirmation; your plan updates and paid-tier features unlock.
  • Any feature gates (multi-touch models, channel taxonomy, unlimited lookback) open up within seconds.

When do I get charged?

  • Monthly plan — first charge is prorated from approval date to the end of the current billing cycle. Future months are full price.
  • Annual plan — charged upfront for 12 months at the discounted rate (2 months free).

Shopify invoices you; Ordinary doesn’t bill you directly (except for Enterprise — see Enterprise plans).

Downgrading

Same flow, in reverse. Change plan → pick a lower tier.

  • Downgrading to Free cancels the Shopify subscription. You keep access until the end of your current billing cycle.
  • Paid features stop working immediately on cycle end.
  • Historical data and integrations stay intact — you’ll see them again if you re-upgrade later.

Cadence changes (monthly ↔ annual)

Same Change plan flow. Switching to annual:

  • Current monthly subscription is cancelled.
  • New annual subscription starts immediately at the discounted rate.
  • Shopify prorates any unused portion of the monthly against the annual charge (see Shopify’s Billing prorate rules for the exact math).

What if Shopify’s approval screen never appears?

  • Popup blocker — unblock shopify.com popups and try again.
  • Session timeout — if you sat on the approval screen too long, Shopify may expire the session. Just click Change Plan again.
  • Payment method declined — see Billing charge declined.

Can I pick a GMV bracket manually?

Not today. The Shopify listing uses the entry-bracket price ($99/mo Starter, $149/mo Advanced). If your store grows past the <$250K bracket, the over-tier banner prompts you to upgrade to an appropriate plan. In practice this often means moving between tiers (Starter → Advanced) or eventually contacting sales for Enterprise.

Per-bracket self-serve pricing within a single plan is a post-launch roadmap item.

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