Creatives

Creative studio is available on Advanced.

Creative studio (the page is titled Creatives Studio) generates ad images and copy from a short brief. Left nav → Tools → Creative studio.

The page has two parts: the Campaign Brief form, where you describe what you want, and the Generated Creatives grid, which holds everything you’ve generated.

Writing a brief

The Campaign Brief form asks for:

• Campaign Goal (required) — e.g. “Drive sales”.
• Target Action (required) — the call to action, e.g. “Shop 35% off”.
• Ad Angle (Optional) — e.g. “Benefit-focused”.
• Brand Guidelines (Optional) — colors, tone of voice, key messaging.
• Product (Optional) — pick a product from your catalog to feature.
• Reference Images — optional images to guide the style.
• Additional Instructions — any specific requirements (up to 500 characters).

Then choose an AI model:

• Gemini 2.5 Flash — lowest cost, great default choice.
• Gemini 3 Pro — highest quality on the Gemini side; slower and slightly higher cost.
• GPT Image 2 — OpenAI’s image model. Photoreal output and strong at on-image text.
• Grok Imagine 2 — xAI’s image model.

Pick the Number of variations (1–5) next to the button and click Generate. Each result lands in the Generated Creatives grid, and a toast shows what the generation cost.

You pay your AI provider directly for generation (it’s billed to your own key, not to Ordinary). The exact cost of each generation is recorded so you can audit spend later.

Creative detail

Click a creative in the grid to open its detail view:

• The full-size image on the left, details panel on the right (on desktop). On mobile the panel stacks below the image.
• The format (Square (1:1), Portrait (9:16) or Landscape), the model used, and any generated ad copy (description and call to action).
• Prompt Details — the brief and the final prompt sent to the model, shown inline.
• Reuse This Prompt — loads the same brief back into the form.
• Generate Portrait / Generate Landscape — make the other formats of a creative in the same style.
• A download icon and an archive icon.

Navigating between creatives: use the left/right arrows in the modal header — or just press ← / → on the keyboard — to flip through the grid without closing. Esc closes. The position counter (e.g. “3 / 24”) in the header shows where you are in the set.

Pushing a creative to Meta

From a creative’s detail view, push it to Meta as a paused draft ad. In the Push to Ads Manager form, choose the Meta Campaign, Ad set and Facebook Page, then fill in the Ad name, Primary text, Headline, Description, Call to action and Destination URL.

Ordinary creates the ad paused. Nothing runs until you review and publish it yourself in Meta Ads Manager. This needs a connected Meta account — see Connecting Meta Ads.

API keys

Each model’s provider needs its own API key:

• Google AI (Gemini) — required for Gemini 2.5 Flash, Gemini 3 Pro, and ad-copy generation. Paste your key on Settings → Google from aistudio.google.com/apikey.
• OpenAI — only required for GPT Image 2. Paste a key on Settings → OpenAI from platform.openai.com/api-keys.
• xAI — only required for Grok Imagine 2. Paste a key on Settings → xAI.

Keys are stored encrypted per-organization. Billing lives with the respective provider, not with Ordinary.

If you pick a model without its key saved, you’ll get a clear error telling you to add it (or switch model). Ad copy always uses Gemini — skipping ad copy is automatic if the Google AI key isn’t set.

Creatives in your Meta reports

The creatives Meta is currently running, with thumbnails and per-creative performance, are on each Meta campaign’s Ads tab (Channels → Meta → click into a campaign). Use Creative studio to generate assets; use the campaign’s Ads tab to report on what’s running. See Meta deep analytics § Creative library.

Archiving

Open a creative and click the archive icon. It’s removed from the Generated Creatives grid.

Permissions

Creative studio requires the Creatives user role or Org Admin. Reports-only users don’t see it in the left nav.

Related articles

• Inviting your team — grant the Creatives role.
• Channels — Meta — where creatives show up in ad performance context.