Creatives

The Creatives workspace holds your ad imagery — generated assets, uploaded references, and variants grouped by campaign goal. Left nav → Creatives.

The gallery

Each tile is a creative (a root image or a variant of one). Shown with:

• The image itself (thumbnail)
• Format label (Static / Video / Carousel / etc.)
• Campaign goal tag
• Generation cost if it was AI-generated (small, greyed out)

Filtering

Toggle filters along the top:

• Format — Static / Video / Carousel / Story
• Campaign goal — Acquisition / Retargeting / Brand
• Archived / Active — archived creatives are hidden by default. Toggle to see them.

Creative detail

Click a creative to open its detail modal:

• The full-size image on the left, details panel on the right (on desktop). On mobile the panel stacks below the image.
• Metadata (format, campaign goal, model used, cost if AI)
• Prompt details (campaign goal, target CTA, brand guidelines, ad angle, custom instructions, final prompt sent to the model, product images referenced) shown inline — no accordion to click through.
• Generate additional formats — if the creative is a square original, buttons to generate portrait / landscape variants preserving the same style.
• Performance chart (if the creative is linked to ad IDs via Meta)

Navigating between creatives: use the left/right arrows in the modal header — or just press ← / → on the keyboard — to flip through the gallery without closing. Esc closes. The position counter (e.g. “3 / 24”) in the header shows where you are in the set.

Generating creatives

Click New creative in the top-right. Options:

• Upload — drop in an existing asset from your desktop.

• Generate — use Ordinary’s AI generation. Provide a brief (campaign goal, CTA, angle, optional custom prompt), pick a format (square / portrait / landscape), optionally attach product or reference images, and choose an AI model:

  • Gemini 2.5 Flash — lowest cost, great default choice.
  • Gemini 3 Pro — highest quality on the Gemini side; slower and slightly higher cost.
  • GPT Image 2 — OpenAI’s latest image model. State-of-the-art photoreal output and strong at on-image text; comparable cost to Gemini 3 Pro.

  You pay your AI provider directly for generation (it’s billed to your own Google AI / OpenAI key, not to Ordinary). The exact cost of each generation is recorded on the creative row so you can audit spend later.

API keys

Gemini and GPT Image 2 use different providers, so they need different API keys:

• Google AI (Gemini) — required for Gemini 2.5 Flash, Gemini 3 Pro, and ad-copy generation. Paste your key on Settings → Google from aistudio.google.com/apikey.
• OpenAI — only required if you want to use GPT Image 2. Paste a key on Settings → OpenAI from platform.openai.com/api-keys.

Keys are stored encrypted per-organization. Billing lives with the respective provider (Google Cloud / OpenAI), not with Ordinary.

If you pick GPT Image 2 without an OpenAI key saved, you’ll get a clear error telling you to add it (or switch to a Gemini model). Ad copy always uses Gemini — skipping ad copy is automatic if the Google AI key isn’t set.

AI generations are stored securely and mirrored to this gallery.

Linking to ad performance

Creatives gain performance data once they’re matched to the running Meta ad during sync. Ad-level creative attribution is tracked via Meta’s ad library metadata.

Note: the Creatives workspace described here is for your creative assets — references, AI-generated drafts, variants you produce. The Creative Library tab on each Meta campaign (Campaigns → Meta → click into a campaign) is a separate surface showing the live creatives Meta currently has running for that campaign, with thumbnails and per-creative performance. Use the Creatives workspace to generate and iterate on assets; use the per-campaign Creative Library to report on what’s running. See Meta deep analytics § Creative library.

Archiving

Click the three-dot menu → Archive. Archived creatives don’t appear in the gallery (unless you toggle the filter). They stay in the system so historical ads keep their creative reference.

Permissions

The Creatives workspace requires the Creatives user role or higher. Reports-only users don’t see the Creatives entry in the left nav.

Related articles

• Inviting your team — grant the Creatives role.
• Campaigns — Meta — where creatives show up in ad performance context.