Understanding your plan
Plans, features, and limits across Free, Starter, Advanced, and Enterprise tiers on Ordinary.
Written by The Ordinary Team · Updated Understanding your plan
Ordinary has four plans. Every plan shares the same first-party pixel and core Shopify integration — they differ in attribution depth, ad-spend integrations, team size, and support. Free already shows you which channels drive your revenue (from the pixel + customer journey); paid plans add the ad-spend side (ROAS), multi-touch models, and the deeper analytics surfaces.
At a glance
| Feature | Free | Starter | Advanced | Enterprise |
|---|---|---|---|---|
| First-party Shopify pixel | ✓ | ✓ | ✓ | ✓ |
| Revenue attributed by channel | ✓ | ✓ | ✓ | ✓ |
| First-click + last-click attribution | ✓ | ✓ | ✓ | ✓ |
| Customer journey mapping | ✓ | ✓ | ✓ | ✓ |
| Revenue reconciliation (match-to-cent) | ✓ | ✓ | ✓ | ✓ |
| A/B testing (experiments) | —¹ | ✓ | ✓ | ✓ |
| Ad spend & ROAS (Meta, Google, Amazon, GA4, Klaviyo) | — | ✓ | ✓ | ✓ |
| Multi-touch attribution (linear, time-decay) | — | ✓ | ✓ | ✓ |
| Custom channel taxonomy | — | ✓ | ✓ | ✓ |
| Subscription-aware attribution | — | ✓ | ✓ | ✓ |
| Report history | 30 days | Unlimited | Unlimited | Unlimited |
| Cohort retention & LTV | — | — | ✓ | ✓ |
| Creative analytics studio | — | — | ✓ | ✓ |
| Product financials & margins | — | — | ✓ | ✓ |
| Offer Calculator | — | — | ✓ | ✓ |
| Inventory & logistics | — | — | ✓ | ✓ |
| Team seats | 1 | 5 | Unlimited | Unlimited |
| Support | In-app chat | In-app chat | In-app chat | Dedicated contact |
| Dedicated onboarding | — | — | ✓ | ✓ |
| SSO, audit logs, SOC 2 | — | — | — | ✓ |
¹ A/B testing is a Starter+ feature. Accounts that install during our launch period include it on Free, grandfathered — it stays on for those stores even after the launch promotion ends.
Channel attribution vs. ROAS: Free shows revenue by channel — which sources and campaigns are driving sales — because that’s derived from the first-party pixel and your order data. Spend and ROAS require connecting your ad accounts (Meta, Google, Amazon, GA4, Klaviyo), which is a Starter+ feature, so the cost/return columns appear once you upgrade and connect.
Pricing
Paid plans are billed monthly and scale with your store’s revenue — there’s no annual plan and no annual discount. Free is $0/mo at all revenue levels.
Starter starts at $99/mo and Advanced at $149/mo for stores under $250K in revenue. The monthly price steps up at each higher revenue tier, and your plan scales automatically as your store grows. See Understanding your GMV tier for the full tier ladder.
Enterprise is custom-priced and invoiced directly. Email sales@tryordinary.com if you’re at $20M+ in revenue or need SSO / audit / SOC 2.
Where to see your current plan
Settings → Billing. The card at the top shows:
- Current plan (billed monthly)
- Your measured 12-month revenue
- MRR (monthly recurring revenue to us)
- Next bill date
Switching plans
Click Change plan on the Billing card. See Upgrading your plan.
Self-serve pricing explorer
Visit /pricing (linked from the Settings → Billing card) to see how Starter and Advanced pricing changes across revenue tiers. The slider lets you preview your monthly cost at any revenue level, so there’s no surprise when you grow into a higher tier.