Understanding your plan
Plans, features, and limits across Free, Starter, Advanced, and Enterprise tiers on Ordinary.
Written by The Ordinary Team · Updated Understanding your plan
Ordinary has four plans. Every plan shares the same first-party pixel and core Shopify integration — they differ in attribution depth, ad-spend integrations, team size, and support. Free already shows you which channels drive your revenue (from the pixel + customer journey); paid plans add the ad-spend side (ROAS), multi-touch models, and the deeper analytics surfaces.
At a glance
| Feature | Free | Starter | Advanced | Enterprise |
|---|---|---|---|---|
| First-party Shopify pixel | ✓ | ✓ | ✓ | ✓ |
| Revenue attributed by channel | ✓ | ✓ | ✓ | ✓ |
| First-click + last-click attribution | ✓ | ✓ | ✓ | ✓ |
| Customer journey mapping | ✓ | ✓ | ✓ | ✓ |
| Revenue reconciliation (match-to-cent) | ✓ | ✓ | ✓ | ✓ |
| A/B testing (experiments) | —¹ | ✓ | ✓ | ✓ |
| Ad spend & ROAS (Meta, Google, Amazon, GA4, Klaviyo) | — | ✓ | ✓ | ✓ |
| Multi-touch attribution (linear, time-decay) | — | ✓ | ✓ | ✓ |
| Custom channel taxonomy | — | ✓ | ✓ | ✓ |
| Subscription-aware attribution | — | ✓ | ✓ | ✓ |
| Report history | 30 days | Unlimited | Unlimited | Unlimited |
| Cohort retention & LTV | — | — | ✓ | ✓ |
| Creative analytics studio | — | — | ✓ | ✓ |
| Product financials & margins | — | — | ✓ | ✓ |
| Offer Calculator | — | — | ✓ | ✓ |
| Inventory & logistics | — | — | ✓ | ✓ |
| Team seats | 1 | 5 | Unlimited | Unlimited |
| Support | In-app chat | In-app chat | In-app chat | Dedicated contact |
| Dedicated onboarding | — | — | ✓ | ✓ |
| SSO, audit logs, SOC 2 | — | — | — | ✓ |
¹ A/B testing is a Starter+ feature. Accounts that install during our launch period include it on Free, grandfathered — it stays on for those stores even after the launch promotion ends.
Channel attribution vs. ROAS: Free shows revenue by channel — which sources and campaigns are driving sales — because that’s derived from the first-party pixel and your order data. Spend and ROAS require connecting your ad accounts (Meta, Google, Amazon, GA4, Klaviyo), which is a Starter+ feature, so the cost/return columns appear once you upgrade and connect.
Pricing
Free is $0/mo at all GMV levels.
Starter and Advanced scale by your store’s 12-month GMV. See Understanding your GMV tier for the full matrix. At the <$250K entry bracket:
- Starter: $99/mo ($990/yr, save 17%)
- Advanced: $149/mo ($1,490/yr, save 17%)
Enterprise is custom-priced and invoiced directly. Email sales@tryordinary.com if you’re at $20M+ annual GMV or need SSO / audit / SOC 2.
Where to see your current plan
Settings → Billing. The card at the top shows:
- Current plan + cadence (monthly / annual)
- Your measured 12-month GMV
- MRR (monthly recurring revenue to us)
- Next bill date
Switching plans
Click Change plan on the Billing card. See Upgrading your plan.
Self-serve pricing explorer
Visit /pricing (linked from the Settings → Billing card) to see how Starter and Advanced pricing changes across GMV brackets. The slider lets you preview your monthly cost at any GMV between $0 and $25M, so there’s no surprise when you grow into a higher bracket.