What does the over-tier banner mean?

Your store's 12-month revenue is above what your plan covers. On Free that's $250K; on Starter and Advanced it's $20M, the point where stores move to Enterprise. The banner reads "Your store has outgrown the [plan] plan" and dashboards are limited to the last 30 days until you upgrade.

Will I see the banner when my store grows into a higher revenue band on Starter or Advanced?

No. Below $20M, paid plans scale with your revenue automatically: your monthly charge follows the revenue band your store is in, with no banner and no restriction.

Do I lose data when the over-tier banner is showing?

No. Your pixel, orders and other data keep syncing normally. Only the date range your reports can show is limited.

What happens if my store keeps growing past the limit?

A full-page overlay, "Your dashboards are frozen pending upgrade", replaces the banner. Reports stay paused at the moment you crossed the limit. Ordinary keeps capturing your data in the background, so once you upgrade your dashboards pick up where they left off with no gap.

What happens at $20M+ in revenue?

At $20M+ in revenue you're served on Enterprise rather than a self-serve plan. The overlay has a Book a call button to talk to the team. See the Enterprise plans article.

Over-tier banner — what it means

The banner that appears when your store's revenue has outgrown what your plan covers — past $250K on Free, or past $20M on a paid plan — and what changes while it's visible.

Written by The Ordinary Team · Updated October 16, 2026

On this page

A banner at the top of every page that reads “Your store has outgrown the [plan] plan.” It shows your 12-month revenue against your plan’s limit and says “Dashboards are limited to the last 30 days until you upgrade.”

Each plan covers stores up to a revenue limit, measured as your trailing 12-month sales in US dollars:

Free covers stores up to $250K.
Starter and Advanced cover stores up to $20M. Below that, your monthly charge scales with your revenue band automatically, with no banner. See Understanding your GMV tier.
$20M+ stores are served on Enterprise.

The banner appears once your store passes your plan’s limit.

The banner appears on every dashboard, report and settings page.
Reports show the last 30 days only.
Attribution reports show a “Partial data — upgrade for full history” pill.
Your data keeps flowing. The pixel, orders and every connected integration keep syncing normally. Only the date range your reports can show is limited.

If your store keeps growing past the limit

Once your store is well past your plan’s limit, the banner is replaced by a full-page overlay: “Your dashboards are frozen pending upgrade.”

At that point:

Reports are paused at the moment you crossed the limit.
Ordinary keeps capturing your data in the background, so nothing is lost. When you upgrade, your dashboards continue where they left off with no gap.
The overlay has two buttons: Book a call and Upgrade plan.

Click Upgrade plan in the banner (or go to Settings → Billing & Plan).
Click Change plan. It opens Shopify’s plan page, where you pick the plan that fits your store.
Approve the plan on Shopify.
The banner clears once your new plan is active.

If your store is at $20M+, there’s no self-serve plan above Starter and Advanced. Click Book a call on the overlay, or email sales@tryordinary.com, to move to Enterprise.

See Upgrading your plan for the step-by-step.

Understanding your GMV tier — how revenue is measured and how pricing scales.
Upgrading your plan
Enterprise plans
Why do I see “partial data”?

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Over-tier banner — what it means

When the banner appears

What changes when the banner is visible

If your store keeps growing past the limit

How to clear the banner

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