Over-tier banner — what it means

The yellow banner that appears when your GMV has outgrown your current plan's bracket, and what actually changes when it's visible.

Ordinary Written by The Ordinary Team · Updated

Over-tier banner — what it means

An amber banner at the top of every page that reads something like “Your GMV has outgrown the Starter plan. Upgrade for full lookback and attribution.”

This is the soft stage of our over-tier enforcement — see Understanding your GMV tier for the two-stage ramp.

What’s changed when the banner is visible

When your GMV meaningfully exceeds your plan’s cap:

  • The banner appears on every dashboard, report, and settings page.
  • Attribution reports clamp their lookback window to a shorter window so we’re not returning a full year of data to someone on an undersized plan.
  • Other reports (Trends, Customers, Sessions) clamp the same way.
  • A “partial data” pill appears next to affected metrics.
  • Pixel ingestion continues normally. You’re not losing any new data — it’s just the historical range that’s clamped.
  • Webhooks continue normally. Orders, customers, all the underlying data keeps syncing.

What happens at the hard stage?

Hard-wall. Full-page overlay that blocks you from using the app until you upgrade.

At that point:

  • Pixel ingestion pauses. New events are dropped (not queued).
  • Webhook processing continues so your historical record stays complete.
  • Reports show the hard-wall message, not charts.

The soft → hard ramp is a buffer: merchants running a one-off promo that briefly spikes GMV shouldn’t hit the hard-wall. Only structural growth does.

Why this exists

Ordinary’s infrastructure costs scale with GMV — bigger stores mean more pixel events, more webhooks, more reporting queries. We need your plan price to roughly match the real usage.

Merchants who’ve outgrown their plan tend to end up with performance issues at the same time their dashboards get overwhelming. The banner and upgrade path get you back to a plan that’ll serve your size.

How to clear the banner

  1. Click Upgrade in the banner (or go to Settings → Billing).
  2. Pick an appropriate tier based on your current GMV. The plan picker shows the bracket that fits.
  3. Approve the Shopify charge.
  4. Within a few seconds, the banner is gone.

See Upgrading your plan for the step-by-step.

I don’t want to upgrade right now

Options:

  • Stay soft-enforced. You’ll live with the shorter lookback window. Fine if you rarely look back further than recent history anyway.
  • Talk to us. If your GMV spiked for a one-time reason (launch week, Black Friday) and you expect it to drop back below cap within a month or two, email support@tryordinary.com. We can waive the banner temporarily.

If you hit the hard-wall and can’t reach sales in time, the app is unusable. Plan the upgrade before your GMV is structurally above your plan’s cap.

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