Understanding your GMV tier
How Ordinary measures your store's Gross Merchandise Value, why it affects your plan, and what happens when you cross a tier boundary.
Written by The Ordinary Team · Updated Understanding your GMV tier
Ordinary’s paid plans are priced by your store’s GMV — Gross Merchandise Value, measured over a trailing 12 months. The bigger your store, the more valuable Ordinary’s reporting is to you, and the higher the plan cost.
How GMV is measured
- Fetched daily from Shopify’s analytics. This is the same trailing 12-month total sales number you see in your Shopify admin under Analytics → Finance summary.
- Uses your primary shop currency (not Ordinary’s display currency).
- Updated once per day; the value shown is from the last completed daily refresh.
The tier ladder
Paid plans are billed monthly and scale with your revenue — there’s
no annual plan and no annual discount. Matches the pricing matrix on
tryordinary.com/pricing. Each
revenue tier has its own monthly Starter and Advanced price:
| Revenue tier | Starter (mo) | Advanced (mo) |
|---|---|---|
| <$250K | $99 | $149 |
| $250K – $1M | $229 | $549 |
| $1M – $2.5M | $389 | $929 |
| $2.5M – $5M | $549 | $1,249 |
| $5M – $10M | $1,049 | $1,999 |
| $10M – $20M | $1,749 | $2,899 |
| $20M+ | Enterprise (contact sales) |
Free stays $0 at all tiers. Your plan scales automatically as your store grows — you’re billed monthly at the price for whichever tier your revenue is in.
Crossing a tier boundary
Your GMV isn’t static — a strong Q4 can push you into the next bracket. Ordinary handles the transition in three stages:
Stage 1: within your tier
Normal operation. Reports work as usual.
Stage 2: soft over-tier
Once your GMV meaningfully exceeds your plan’s cap:
- A banner appears at the top of every page: “Your GMV has outgrown
the
plan. Upgrade for full lookback and attribution.” - Historical lookback on your reports is clamped to a shorter window so you still have functional dashboards.
- Data continues to flow — pixel events, order webhooks, etc. keep processing.
Stage 3: hard over-tier
Once GMV is well past your plan cap and staying there:
- A full-page overlay blocks the dashboard until you upgrade.
- Pixel ingestion pauses so we don’t keep accumulating data we can’t serve.
- Webhook processing continues in the background so your historical record stays complete; nothing is lost. When you upgrade, everything resumes immediately.
Why the two-stage ramp?
A single hard cutoff is too harsh — a merchant running a big promo can blow past their cap for a month and end up locked out of their dashboard during the busiest time of their year. The two-stage ramp gives a buffer:
- Soft stage: we flag it but don’t restrict.
- Hard stage: it’s no longer “a big promo” — you’ve structurally grown into the next tier.
Upgrading
When you see the banner, click Upgrade to go directly to the plan picker. Your new plan takes effect immediately; banners disappear within a few seconds. See Upgrading your plan.