Dashboard — reading your home page
A tour of the Ordinary home page — the top-line metrics, trend charts, and quick links that surface the health of your brand at a glance.
Written by The Ordinary Team · Updated Dashboard — reading your home page
The home page loads immediately when you sign in. It’s a focused summary — the numbers that matter, updated in near-real-time.
The top bar of cards
A row of top-line stat cards across the top. From left to right:
- Revenue — gross revenue in your display currency, over the current date range.
- Orders — total order count over the same range.
- AOV — average order value.
- Sessions — unique pixel-observed sessions.
- Orders/session — the store’s overall conversion rate.
Each card shows a delta vs. the prior equal-length period. Green = up, red = down.
The date range picker
Top-right of the page. Default is the last 30 days. Pick any window.
Your plan affects how far back you can look:
- Free: 30 days max.
- Starter and higher: unlimited.
See Report date windows for the full rules.
The revenue trend chart
A daily revenue bar chart with a 7-day moving average line overlay. The moving average smooths out spiky days (weekend dips, Black Friday spikes) so the underlying trend is visible.
Hover a bar for the exact day’s revenue + order count. The moving average line’s endpoint tells you the “smoothed run rate” — roughly what you’d expect to see on any given recent day.
The summary funnel
Below the trend chart, a compact version of the full conversion funnel from Reports → Attribution. Five bars: Sessions → Product views → Add to cart → Checkout → Orders.
Click anywhere on the funnel to go to the full attribution report.
Subscription reorders (Recharge) appear as a separate lighter-blue segment on the Orders bar, so you can see how much revenue is renewal vs. new-acquisition at a glance (Starter and higher).
The quick links
The right side of the page has quick links to common next actions:
- Top customers (by LTV)
- Top products (by revenue)
- Recent orders
- Recent campaigns
These scroll with the page. Click any to jump into the relevant report.
What’s not on the dashboard
Deliberate omissions:
- Per-channel revenue breakdown — on Reports → Attribution. The dashboard would get crowded.
- Customer lifecycle — on the Customers page.
- Ad platform specifics — on the per-platform Campaigns pages.
- Forecasts — not yet shipped.
What’s next
- Open Attribution reports for channel-level detail.
- Understanding customer lifecycle for the customer-side story.
- Trends — day-over-day comparisons for period-over-period math.