Dashboard — reading your home page

The home page loads immediately when you sign in. It’s a focused summary — the numbers that matter, updated in near-real-time.

The top bar of cards

A row of top-line stat cards across the top. From left to right:

• Revenue — your total sales in your display currency over the current date range, computed the same way Shopify’s own Sales reports compute it: net of returns, and excluding tips, gift-card purchases, and test orders. The figure you see here matches the total sales number in your Shopify admin for the same dates.
• Orders — total order count over the same range.
• AOV — average order value.
• Sessions — unique pixel-observed sessions.
• Orders/session — the store’s overall conversion rate.

When comparison is on in the date range picker, each card shows a green/red % change plus the comparison window’s value. The comparison window follows the picker’s Compare setting — see Report date windows.

The date range picker

Top-right of the page. Default is the last 30 days. Pick any window. The picker also holds the Compare setting (previous period, previous year, weekday matching) that drives the deltas shown across every report.

Your plan affects how far back you can look:

• Free: 30 days max.
• Starter and higher: unlimited.

See Report date windows for the full rules.

The revenue trend chart

A daily revenue bar chart with a 7-day moving average line overlay. The moving average smooths out spiky days (weekend dips, Black Friday spikes) so the underlying trend is visible.

Hover a bar for the exact day’s revenue + order count. The moving average line’s endpoint tells you the “smoothed run rate” — roughly what you’d expect to see on any given recent day.

The summary funnel

Below the trend chart, a compact version of the full conversion funnel from Reports → Attribution. Five bars: Sessions → Product views → Add to cart → Checkout → Orders.

Click anywhere on the funnel to go to the full attribution report.

Subscription reorders (Recharge) appear as a separate lighter-blue segment on the Orders bar, so you can see how much revenue is renewal vs. new-acquisition at a glance (Starter and higher).

The quick links

The right side of the page has quick links to common next actions:

• Top customers (by LTV)
• Top products (by revenue)
• Recent orders
• Recent campaigns

These scroll with the page. Click any to jump into the relevant report.

What’s not on the dashboard

Deliberate omissions:

• Per-channel revenue breakdown — on Reports → Attribution. The dashboard would get crowded.
• Customer lifecycle — on the Customers page.
• Ad platform specifics — on the per-platform Campaigns pages.
• Forecasts — not yet shipped.

What’s next

• Open Attribution reports for channel-level detail.
• Understanding customer lifecycle for the customer-side story.
• Trends — day-over-day comparisons for period-over-period math.