Products — catalog and performance

Browse your Shopify product catalog in Ordinary with synced inventory, images, and performance stats, all in one unified table.

Ordinary Written by The Ordinary Team · Updated

Products — catalog and performance

The Products page is your full Shopify catalog and per-product performance, in a single unified table. Catalog fields (SKU, product name, pricing, dimensions) are date-independent; performance metrics (Units, Revenue, Orders, AOV, Sub Attach, Repeat Rate) respect the date range selected in the toolbar.

What’s on each row

Default columns:

  • Product — name; click through for the product detail page
  • Unit Price — current list price from Shopify
  • Landed Cost — merchant-entered cost (if configured)
  • Status — Active / Inactive
  • Units — units sold in the selected date range
  • Revenue — revenue in your display currency for that range
  • Orders — distinct orders that included the product
  • AOV — average order value of those orders
  • Sub Attach — % of the product’s orders that included a subscription signup
  • Repeat Rate — % of buyers who came back for another order
  • An Offer Calculator button per product

Rows with no matching orders in the selected range show ”—” for the metric columns (not “0”), so “no sales yet” is visibly different from a zero result.

Use the Columns dropdown in the toolbar to show / hide additional catalog fields (ASIN, Parent ASIN, Pack weight, carton dimensions, landed cost breakdowns, and more). The hidden-by-default columns are there if you need them — the default set is tuned to fit on a laptop without horizontal scroll.

Date range

The date picker in the toolbar controls the window used for all metric columns. Catalog columns (SKU, Brand, pricing, dimensions) are unaffected — they’re always current.

Default range is the last 30 days.

Sorting

Sort button in the toolbar lets you pick any field. Metric columns sort numerically (highest-revenue first, for example); catalog text columns sort alphabetically. Rows with null metric values always sort to the bottom regardless of direction, so the top of the list is always actionable.

Searching

Search box matches product name, SKU, brand, and ASIN.

Channels

Products synced from Shopify show a blue Shopify badge. Products uploaded manually (Amazon-only products, for example) show a different badge. The Channel column is off by default — enable it in the Columns picker if you need it visible.

When a product doesn’t appear

  • Newly added in Shopify? Sync happens via webhook on product create/update — usually within a minute.
  • Inventory-only updates (from ShipBob or similar) don’t trigger product creation — they only update existing products’ stock.
  • If a product is missing more than a few minutes after creation in Shopify, check the sync status badge on Settings → Integrations → Shopify. If it’s red, the access token may have expired.

Offer Calculator

Each product row has a button labeled Offer. Clicking it opens a modal that models the ROI of a discount on that product — given the product’s margin, average order value contribution, and your store’s retention curve.

See Offer calculator for the full walkthrough.

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