Starter plan & up

Campaigns — Amazon Ads

View Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns alongside your store attribution.

Ordinary Written by The Ordinary Team · Updated

Campaigns — Amazon Ads

Amazon campaign reporting requires Starter or higher and a connected Amazon Ads account. See Connecting Amazon SP-API.

Once Amazon Ads is connected, Ordinary pulls your Sponsored Products, Sponsored Brands, and Sponsored Display campaign data. Left nav → Campaigns → Amazon.

Columns

  • Campaign name
  • Status (Enabled / Paused / Archived)
  • Budget + bidding strategy (pulled from Amazon)
  • Impressions, clicks, spend
  • Sales (7d / 14d / 30d) — Amazon’s click-attributed sales in the respective window
  • Units ordered (7d / 14d / 30d)
  • ACoS — Advertising Cost of Sales = Spend / Sales, shown per window

Click a row for campaign detail.

Attribution windows

Unlike Meta, Amazon attribution is always Amazon’s own — we don’t re-attribute via Ordinary’s pixel because the customer completes the purchase on Amazon’s site (where our pixel can’t follow them).

Pick the window that matches how you plan — most sellers use 14d for broad-performance and 7d for strict-performance evaluation.

Sync cadence

  • Daily — the previous day’s full data is finalized each morning.
  • Hourly (for today) — ad-level performance for today refreshes on the hour for tighter in-day feedback.

If a campaign is missing from the list, see Amazon data looks wrong.

Same data shape as Sponsored Products. Ordinary pulls all three ad types from the same API; they’re differentiated by the Campaign type column.

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