Starter plan & up

Channels — Amazon Ads

Where Amazon Sponsored Products spend and Amazon-reported sales show up in Ordinary, and how to read them next to your store attribution.

Ordinary Written by The Ordinary Team · Updated
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Amazon campaign reporting requires Starter or higher and a connected Amazon Ads account. See Connecting Amazon SP-API.

Once Amazon Ads is connected, Ordinary pulls your Sponsored Products campaign performance. Sponsored Brands and Sponsored Display aren’t imported. Amazon has no tab under Channels; its campaigns show on Marketing Mix.

The Amazon Ads card on Marketing Mix

Left nav → Marketing Mix. The Amazon Ads card shows, for the selected date range:

  • Amazon-reported orders — orders Amazon attributes to your ads.
  • Amazon-reported sales — the sales value of those orders.
  • Spend — your Sponsored Products spend.
  • Top Campaigns — your leading campaigns with their own spend and sales. The card’s totals add up every campaign, not just the ones listed.

These are sales made on Amazon, as Amazon reports them. They aren’t Shopify store revenue, so the card says whose numbers they are rather than “Attributed Orders” and “Revenue” like the other channel cards.

Blended ROAS

Your Amazon ad spend is part of the spend total behind Marketing Mix’s blended ROAS. Store revenue is divided by spend across every connected ad platform, Amazon included.

Attribution

Amazon attribution is always Amazon’s own — Ordinary doesn’t re-attribute Amazon campaigns through its pixel, because the customer completes the purchase on Amazon’s site, where the pixel can’t follow them. Amazon ads can’t be matched to Shopify orders for the same reason.

Sync cadence

  • Once a day, in the morning (UTC). Each sync re-pulls several recent days, because Amazon keeps updating attributed sales for a while after a click.
  • History before you connected comes in only when you click Backfill 2 years on Settings → Amazon.

If a campaign looks wrong or is missing, see Amazon data looks wrong.

Other places Amazon data appears

  • Financials (Advanced) — an Amazon view with per-product margins after Amazon’s FBA and referral fees. See Product financials.
  • Inventory (Advanced) — your Amazon stock next to your Shopify inventory.

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