Starter plan & up

Connecting your first data source

A quick guide to wiring up the first ad platform or analytics source after installing Ordinary. OAuth-based, no code required.

Ordinary Written by The Ordinary Team · Updated

Connecting your first data source

Shopify is connected automatically at install. Everything else — Meta Ads, Amazon SP-API, Google Analytics 4, PostHog — is a one-time OAuth flow on Settings → Integrations.

Connecting additional data sources requires Starter or higher. On Free you can still see attribution from pixel-observed sessions.

Where to start

Go to Settings → Integrations. Each connector has a card with:

  • Current status (Not connected / Connected / Needs reauth)
  • A Connect button for OAuth
  • A “Last synced” timestamp once connected

Which to connect first

Pick the platform you spend the most on. Most DTC brands:

  1. Meta — Facebook + Instagram ads. Usually the first to connect.
  2. Google Analytics 4 — historical sessions from before Ordinary’s pixel was installed.
  3. Amazon SP-API — if you also sell on Amazon.
  4. PostHog — if you already use PostHog for session analytics and want to backfill pre-install history.

The OAuth flow

For any connector:

  1. Click Connect on the card.
  2. You’re redirected to the platform’s auth page (Meta, Google, Amazon, etc.).
  3. Approve the requested scopes. These are read-only for your analytics, orders, and ad-reporting data — the one exception is Google Ads, which can also create draft ad creatives at your request (you review and publish them yourself).
  4. You’re returned to Ordinary with the connection active.

First sync begins immediately. Depending on the platform and your account’s history, it takes anywhere from 30 seconds to 20 minutes.

Per-platform guides

Each guide walks through the platform-specific quirks (e.g. Meta’s ad-account selector, Amazon’s region picker).

What if the OAuth fails?

Most OAuth failures fall into two buckets:

  • Insufficient permissions on the ad account. You need admin or equivalent access on the Meta ad account / Amazon seller central / GA4 property — read-only user accounts can’t grant OAuth.
  • The browser blocked the popup. Disable popup blockers for app.tryordinary.com and retry.

If it still fails, see the platform’s integration article linked above for a troubleshooting section, or email support@tryordinary.com.

What’s next

  • Once a source is connected, check Reports → Attribution — ad spend for the connected platform should start appearing in the UTM breakdown within a few minutes.
  • To connect more sources later, come back to this page any time.

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