Revenue and customers by region

The Customer Acquisition page now has a region view. A single toggle lets you slice the same metrics you already track — revenue, orders, average order value, new-vs-returning customers, and lifetime value — by where your customers are, instead of by acquisition channel.

Open it from the left nav under Customer Acquisition.

The Channel / Country / US State toggle

At the top of the page, next to the date range, you’ll find a segmented control with three options:

• Channel (default) — the original view. Every metric is broken down by the channel that acquired the customer (Meta, Google, Klaviyo, direct, and so on).
• Country — the same metrics, broken down by the country each order shipped to.
• US State — the same metrics, broken down by US state. Use this to drill into your US customers once Country shows the US is a meaningful share of your revenue.

Switching the toggle re-cuts the entire page — the tables and the breakdown cards all follow your selection. Your choice is saved in the page link, so you can bookmark or share a region view directly.

What you can see by region

Whichever region cut you pick, you get the full set of Customer Acquisition metrics for each location:

• Revenue — total revenue from orders shipping to that location, net of refunds.
• Orders — order count for the location.
• Average order value (AOV) — split into new-customer orders and repeat-customer orders, so you can see whether a region’s shoppers spend more on their first order or on repeat orders.
• New vs. returning customers — how many customers in the window were buying for the first time versus coming back.
• Lifetime value (LTV) — cumulative revenue per customer at 30, 60, 90, and 180 days after their first order, so you can compare which regions produce customers who keep buying.

A row labeled Total rolls every location up so the region rows always reconcile to your store-wide numbers for the same date range.

The breakdown cards

Above the detail tables, the Performance breakdowns section shows a set of bar cards — Revenue, New customers, and Projected LTV — ranked so the top locations sit at the top of each card. The bars give you an at-a-glance ranking of your strongest regions without scanning the full table. They follow the same toggle: pick Country and the cards rank countries; pick US State and they rank states.

Where the location comes from

Region breakdowns are based on the shipping address on each Shopify order — the address your customer entered at checkout. Because it comes straight from the order, the breakdown reflects where products actually ship, not where a click came from.

A few things that follow from this:

• Orders without a shipping address (for example, some digital-only or gift-card orders) won’t have a location and are grouped under an “Unknown” region rather than being dropped from your totals.
• Country and US State are independent cuts, not a single drill-down path. Switch to Country to see your global mix, then switch to US State to break the US down further.
• The region view uses the same date range and the same refund-adjusted revenue as the rest of the Customer Acquisition page, so the numbers line up across every view.

Choose your date range

The region view respects the page’s date picker. Pick any start and end date; the breakdown recalculates for that window.

As with the rest of Ordinary, how far back you can look depends on your plan. If your date range reaches further back than your plan allows, Ordinary clamps it and shows a partial-data indicator on the affected metrics. See Why do I see “partial data”?.

Availability

The region view lives inside the Customer Acquisition report. If you don’t see Customer Acquisition in your left nav, it isn’t switched on for your store yet — reach out to support and we’ll enable it.

Related features

• Attribution reports — the channel-level view of which sources and campaigns drive revenue.
• Customer lists and segments
• Cohort retention analysis