# Unit Sales

> How Unit Sales counts units by product and variant, why zero-price items are left out, and how units per day and days of stock left are worked out.

Source: https://help.tryordinary.com/features/unit-sales

---

Unit Sales is a section of [Brand Pulse](https://help.tryordinary.com/features/dashboard), Ordinary's home
page.

Unit Sales is on every plan. It shows ordered quantities by product for the
selected dates. Products remain separate even when they share a SKU, and
products without a SKU are included. Each order contributes its actual item
quantities; returns are not deducted from this ordered-unit count.


## Products and product variants

The product filter lists active Shopify products. Historical or unlinked items
still contribute to All products, but are not separate filter choices.
Top products is ranked by units, with smaller groups combined into **Other**.

Pick a single product in the filter to see it split by **product variant**
(for example Core, Essentials and Complete packs of one product). The chart
stacks each day's bar by product variant and the side card becomes
**Product variants**, showing each one's share of units. Product variants are
told apart by Shopify's variant, not by SKU, so variants that share a SKU are
still shown separately. Orders placed before a product had variants, or for a
variant since deleted in Shopify, appear as **Variant not recorded**.

## Items listed at a price of 0

Items whose Shopify price is 0 (free add-ons that come with a bundle, or a
product you use to send replacements) are not counted as units sold. The
chart says how many units it left out for this reason, and Units / Day and
Units / Month count sold units only. A discount code that makes an item free
does not change this: the item keeps its listed price and still counts as
sold. Stock cover still counts every unit that ships, free add-ons included,
because they leave your warehouse too.

## Current rates and stock cover

Units / Day, Units / Month, and stock cover use today and the previous 29
calendar days in the shop’s timezone. Changing the selected chart dates or
switching between daily, weekly, and monthly charts does not change these
current rates. The product filter applies to both the chart and rates. If plan
limits or a data cutoff prevent access to the complete current window, rates
and stock cover show **—**, rather than a misleading partial average.

Inventory Held and Days of Stock Left come from your inventory levels, which
are part of [Inventory](https://help.tryordinary.com/features/inventory) on the Advanced plan. On other plans they
show **—**.

Product stock and Days of Stock Left show **—** when Ordinary cannot reliably
match a product to its stock records, for example a product whose variants
have not synced yet. Stock is matched by Shopify variant, so missing or shared
SKUs do not affect it. A **—** means the stock figure is unavailable, not that
the product has zero stock.
Stock cover considers every selling active Shopify product, including those
grouped under Other; an unknown stock figure for an active product cannot be
hidden by the chart’s ranking. Historical and unlinked items still count toward
ordered units, but do not contribute to current catalog stock forecasts.

## Related

- [Brand Pulse — reading your home page](https://help.tryordinary.com/features/dashboard)
- [Products — catalog and performance](https://help.tryordinary.com/features/products)
- [Inventory — current stock and stockout forecasts](https://help.tryordinary.com/features/inventory)