# Orders — the order list and order detail

> How to find, search, sort and filter your Shopify orders in Ordinary, and what each card on an order's detail page shows, including its marketing touchpoints and journey.

Source: https://help.tryordinary.com/features/orders

---

Orders is available on **every plan** to organization admins. Left
nav → **Commerce → Orders**.

The Orders page lists every order from your Shopify store, with the
marketing that led to each one. Click any order to see its full
detail.


## The scorecards

Across the top, for the selected dates:

- **Total Orders** and **Total Revenue**
- **Unfulfilled** — orders not yet fulfilled
- **New Customers** and **Repeat Customers**, each with its share of
  total orders

Turn on comparison in the date picker to see the change against the
comparison period on Total Orders and Total Revenue.

## Choosing dates

Orders uses the date picker at the top of the page. Presets run from
**Today** to **Last 12 months**, or pick a custom range, and click
**Apply**. Days follow your shop's time zone, and the end day is
included. See [Report date windows](https://help.tryordinary.com/reference/date-windows).

## Searching, sorting and filtering

- **Search orders** — matches order number, customer name, email,
  SKUs, discount codes, UTM source, UTM campaign and tags, anywhere in
  the text.
- **Sort** — by Date, Total, Customer, Status or Quantity, ascending
  or descending. Newest first by default.
- **Add filter** — filter on Customer, Email, Status, SKUs, Discount,
  Source, Medium, Campaign, Content, Term, Tags or Repeat?. Pick a
  column, then tick the values you want. Active filters show as pills
  you can remove one at a time, or clear all. Filters apply to the
  orders loaded on the current page; use search to look across every
  order.
- **Split** — if you run experiments, split the list by an
  experiment's variants. The scorecards gain a **By variant** row and
  the table a **Variant** column.

## Columns

The table shows 100 orders per page. Default columns:

- **Order**, **Date**, **Customer**, **Total**
- **Status** — fulfilled or unfulfilled
- **Qty**, **Discount**
- **Source** and **Campaign** — the order's UTM source and campaign
- **Tags**
- **Repeat?** — whether the customer had ordered before

Use the column picker (gear icon) to show **Email**, **Phone**,
**Subtotal**, **Shipping**, **Tax**, **SKUs**, **Medium**,
**Content**, **Term**, **Tracking**, **Fulfilled At**, **Received**
or **Shopify ID**, or **Reset** to the defaults. Your choice is saved
in your browser.

On Advanced, a **Replay** column links to the order's session
recording when there is one. See
[Session replays](https://help.tryordinary.com/features/session-replays).

## Refreshing orders

Orders arrive from Shopify within seconds. To catch up anything that
was missed, click the **Refresh** icon at the top of the page. It
queues a sync of the last 7 days of orders from Shopify.

## The order detail page

Click any row to open the order. The header has an attribution model
selector (First-touch, Last-touch, Linear, Time decay); Linear and
Time decay are on Starter and higher.


### Order details

The order as Shopify recorded it: customer (linked to their customer
page), email, phone, fulfillment status, fulfilled date and tracking
number when there is one, whether this is a **New customer** or
**Repeat customer**, and the Shopify ID. Below that, the line items
with image, SKU, unit price and quantity, then **Subtotal**,
**Shipping**, **Tax**, any **Discount code**, and **Total**.

A badge next to the title flags orders the pixel couldn't fully see,
for example a POS sale, an order from a privacy browser, or a shopper
in a region where analytics consent wasn't given. Hover it for the
detail.

### Marketing touchpoints

The marketing this shopper saw before ordering, oldest first: the ad
or campaign name and date, campaign and ad set, Klaviyo campaign or
flow sends, the ad headline and creative thumbnail, and each
touchpoint's share of credit. Ad and email names appear when Meta,
Google Ads or Klaviyo is connected (Starter and higher). The card is
hidden when there are no touchpoints.

### Journey

Each visit before the order, in time order: the channel (Facebook,
Google Ads, Email, Direct and so on) with the ad or campaign name,
how long before the order it happened, and its credit under the
selected model. The last step is **Purchased**, with the order total.
Long journeys show the latest visits, with a button to show the
earlier ones.

When Shopify has no recorded visits for the order, the card shows the
order's own campaign tags instead.

### Session recordings

On Advanced, the order's matched session recordings appear on the
right, with device, duration and a link to watch.

## Related articles

- [Orders not showing up](https://help.tryordinary.com/troubleshooting/orders-missing)
- [How attribution is measured](https://help.tryordinary.com/features/attribution-measurement)
- [Attribution models explained](https://help.tryordinary.com/concepts/attribution-models)
- [Customer lists and segments](https://help.tryordinary.com/features/customers)