# Notifications and alerts

> Where Ordinary's notifications appear, which events send one — ad data stopping, page traffic drops, sync results — and which alerts come by email.

Source: https://help.tryordinary.com/features/notifications-and-alerts

---

Notifications are available on **every plan**. Alerts about an ad
platform need that integration connected.

## The bell

The **bell** icon in the top bar shows a red dot when you have unread
notifications, and plays a short chime when a new one arrives. Click
it to see your **10 most recent**, each with a title, a short message
and how long ago it happened.


- Click a notification to mark it read and open what it's about.
- **Mark all as read** clears the red dot.
- **View all** opens the Notifications page.

## The Notifications page

The **Notifications** page lists up to 100 notifications for the
current organization, newest first, with **Mark all as read** at the
top. Notifications that link somewhere show **View**. There are no
filters or search. You see your own notifications for the
organization you're in.

## What sends a notification

### Ad data stopped

If Ordinary hasn't seen any **Meta Ads** or **Google Ads** spend for
several days while the connection itself looks healthy, every
organization admin gets a notification and an email:

- "No recent Meta Ads data" (or Google Ads), saying when spend was
  last seen. If spend has never arrived, it says so.
- If you paused your campaigns, no action is needed. Otherwise check
  the connection on Settings → Meta or Settings → Google.

It's sent once per quiet spell, not every day.

### Page traffic drops

You can ask to be told when traffic to a specific page falls. Open
the page's report in **Page Performance** and click the **bell** in
its header ("Alert me when traffic to this page drops"). In **Alert
me about this page**, choose:

- **Tell me when traffic falls** — below 20%, 40%, 60% or 80% of
  normal, where normal is the page's own average over the previous
  four weeks.
- **…and stays there for** — 7, 14 (default) or 28 days.
- **Where to send it** — **Notifications in Ordinary**, or
  **Notifications and email to me**.

Click **Turn on**. Ordinary checks daily and sends "Traffic to [page]
has dropped" once per drop, with the page's recent and usual weekly
visitors. The alert re-arms once traffic recovers. Pages need steady
traffic to have a reliable baseline. Change or remove the alert from
the same bell (**Save**, **Turn off**). Alerts are per person.

### Syncs you started

When you start a sync yourself — for example an order sync — you get
a notification when it finishes: "[Sync] completed", or "[Sync]
failed" if it didn't recover. Scheduled background syncs don't send
notifications.

### Service provider updates

When a new service provider starts processing data on your behalf,
everyone in the organization gets a "Sub-processor update"
notification linking to the list.

## Alerts that come by email

Some alerts come by email rather than the bell:

- **Reconnect needed** — when Meta, Google Ads, Klaviyo, Amazon or
  Shopify stops accepting Ordinary's access, admins get "Action
  needed: reconnect your [integration] connection in Ordinary" with a
  button to reconnect. The integration's settings card also shows
  **Reconnect required**.
- **A test stopped running** — when an A/B test stops running
  unexpectedly.
- **Billing** — payment failed or succeeded, plan changes, the end of
  a subscription, and the end of an Advanced trial.

Notification emails come from **notifications@tryordinary.com**.

## Related articles

- [Data refresh cadence](https://help.tryordinary.com/reference/refresh-cadence)
- [Meta data is stale or empty](https://help.tryordinary.com/troubleshooting/meta-stale)
- [Page Performance](https://help.tryordinary.com/features/page-performance)
- [Connecting Meta Ads](https://help.tryordinary.com/integrations/meta)
- [Connecting Google Ads](https://help.tryordinary.com/integrations/google)