# Product financials

> Per-product profit and margin on the Financials page — gross vs net profit from your last 90 days of DTC orders, Amazon contribution margin after FBA and referral fees, and where every cost comes from.

Source: https://help.tryordinary.com/features/financials

---

> Product financials is available on **Advanced**. On other plans the
> page shows a blurred sample with an upgrade option.

The Financials page shows what each product actually earns you after
its costs. Left nav → **Tools → Product financials** (organization
admins only).


## DTC and Amazon

If Amazon is connected, a toggle at the top switches between **Amazon**
and **DTC** (your Shopify store). Without Amazon, the page shows DTC
only.

- **DTC** — profit and margin from your real orders over the **last
  90 days**.
- **Amazon** — per-unit maths on each product's Amazon list price,
  after Amazon's fees.

## DTC columns

- **SKU**, **Product**, **Brand**
- **Landed Cost** — your cost per unit. Your own cost wins; otherwise
  Shopify's "Cost per item"; otherwise your store-wide figure.
- **MSRP** (or **RRP**) — the product's price in Shopify. Stores whose
  prices include tax also get an **ex. VAT** (or ex. GST) column once
  you've set a tax rate.
- **Fulfillment Fee** and **Carrier Cost** — per product if you've set
  one, otherwise your store-wide per-order figure.
- **Payment Fees** — the price times your payment-fee percentage.
- **Total Cost** — landed cost plus fulfillment, carrier and payment
  fees.
- **Units Sold (90d)** — units sold and kept; refunded units are taken
  off.
- **Gross profit (90d)** — revenue before tax, net of discounts and
  refunds, less the cost of the units kept. Each unit is costed at the
  cost that applied when it sold. Once you enter per-order costs on
  Settings → Product Costs, fulfillment, shipping and payment fees are
  subtracted too and the column becomes **Profit (90d)**.
- **Gross margin (90d)** (or **Margin (90d)**) — profit ÷ revenue
  before tax.

Profit and margin are before ad spend.

## Amazon columns

- **SKU**, **Product**, **Brand**, **Landed Cost**
- **MSRP** — the product's Amazon list price, and the price excluding
  tax.
- **COGS %** — cost ÷ price excluding tax.
- **Gross Profit** and **Gross Margin** — price excluding tax, less
  cost.
- **FBA Fee**, **Referral %** and **Referral Fee** — Amazon's fees.
- **Total Cost** — cost plus FBA and referral fees.
- **Contribution Profit** and **Contribution Margin** — price
  excluding tax, less total cost.

## Where each cost comes from

A small icon next to a cost shows its source, explained in the legend
above the table:

- **You set this** — you entered it in Ordinary. Shopify's value
  doesn't override it.
- **From Shopify** — Shopify's "Cost per item", refreshed daily.
- **Your store-wide figure** — a default you set for the whole store.
- **Variants differ** — the product's variants have different costs;
  one is shown.

If your cost differs from Shopify's, Shopify's figure appears beside
it so you can compare.

## When a cost is missing

A missing cost is never treated as zero. Instead:

- **—** means there's no cost data, or no sales in the last 90 days.
- A profit or margin of **—** with the note "Costs missing" means too
  little of the product's revenue has a cost to give a reliable
  figure.
- A value starting with **≤** means some units sold without a cost, so
  the true profit is at most this.

Hover a profit or margin cell for how it was worked out.

## Editing costs

Click a **Landed Cost**, **Fulfillment Fee** or **Carrier Cost** cell
(a pencil appears on hover). For a single-variant product, type the
new value and press Enter, or Esc to cancel. Leave it empty to go back
to Shopify's cost or your store-wide figure. For a product with
several variants, a window opens so you can set the cost per variant.

Store-wide figures, tax rate and bulk cost import live on
**Settings → Product Costs** — the **Cost settings** button on this
page goes there. See [Product costs](https://help.tryordinary.com/features/product-costs).

## Sorting and filtering

- **All / Active / Inactive** — filter by product status. Active by
  default.
- **Sort** — by SKU, Product, Brand, ASIN, MSRP, Active, Profit or
  Margin.
- **Add filter** — filter by Brand, Active, ASIN or Parent ASIN.
- **Columns** — show or hide columns. Your choice is saved in your
  browser.

The table shows 50 products per page.

## Related articles

- [Product costs](https://help.tryordinary.com/features/product-costs)
- [Products — catalog and performance](https://help.tryordinary.com/features/products)
- [Offer calculator](https://help.tryordinary.com/features/offer-calculator)
- [Connecting Amazon SP-API](https://help.tryordinary.com/integrations/amazon)