# Dashboard — reading your home page

> A tour of the Ordinary home page — the top-line metrics, trend charts, and quick links that surface the health of your brand at a glance.

Source: https://help.tryordinary.com/features/dashboard

---

The home page loads immediately when you sign in. It's a focused
summary — the numbers that matter, updated in near-real-time.


## The top bar of cards

A row of top-line stat cards across the top. From left to right:

- **Revenue** — gross revenue in your display currency, over the
  current date range.
- **Orders** — total order count over the same range.
- **AOV** — average order value.
- **Sessions** — unique pixel-observed sessions.
- **Orders/session** — the store's overall conversion rate.

Each card shows a delta vs. the prior equal-length period. Green = up,
red = down.

## The date range picker

Top-right of the page. Default is the last 30 days. Pick any window.

Your plan affects how far back you can look:

- **Free**: 30 days max.
- **Starter and higher**: unlimited.

See [Report date windows](https://help.tryordinary.com/reference/date-windows) for the full
rules.

## The revenue trend chart

A daily revenue bar chart with a 7-day moving average line overlay.
The moving average smooths out spiky days (weekend dips, Black Friday
spikes) so the underlying trend is visible.


Hover a bar for the exact day's revenue + order count. The moving
average line's endpoint tells you the "smoothed run rate" — roughly
what you'd expect to see on any given recent day.

## The summary funnel

Below the trend chart, a compact version of the full conversion funnel
from **Reports → Attribution**. Five bars: Sessions → Product views →
Add to cart → Checkout → Orders.

Click anywhere on the funnel to go to the full attribution report.


Subscription reorders (Recharge) appear as a separate lighter-blue
segment on the Orders bar, so you can see how much revenue is renewal
vs. new-acquisition at a glance (Starter and higher).

## The quick links

The right side of the page has quick links to common next actions:

- Top customers (by LTV)
- Top products (by revenue)
- Recent orders
- Recent campaigns

These scroll with the page. Click any to jump into the relevant report.

## What's not on the dashboard

Deliberate omissions:

- **Per-channel revenue breakdown** — on **Reports → Attribution**.
  The dashboard would get crowded.
- **Customer lifecycle** — on the **Customers** page.
- **Ad platform specifics** — on the per-platform **Campaigns** pages.
- **Forecasts** — not yet shipped.

## What's next

- Open [Attribution reports](https://help.tryordinary.com/features/attribution) for channel-level detail.
- [Understanding customer lifecycle](https://help.tryordinary.com/features/customer-lifecycle) for the
  customer-side story.
- [Trends — day-over-day comparisons](https://help.tryordinary.com/features/trends) for period-over-period
  math.