# Campaigns — WhatsApp

> Send template-based WhatsApp campaigns to segmented customer lists, track delivery, and measure response rate.

Source: https://help.tryordinary.com/features/campaigns-whatsapp

---

> WhatsApp campaigns require **Starter or higher** and a connected
> WhatsApp Business account (Meta Business Platform).

Send approved-template messages to segmented customer lists. Left
nav → **Campaigns → WhatsApp**.


## The list

One row per campaign you've ever created. Columns:

- **Name** — internal label.
- **Template** — the approved template name from your Meta Business.
- **Sent / Succeeded / Failed** — delivery breakdown.
- **Response rate** — percent of recipients who replied.
- **Status** — Draft / Scheduled / Sending / Completed.
- **Sent at** — when the campaign fired (or will fire).

## Creating a campaign

Click **New campaign**.


1. **Name** your campaign (internal only).
2. **Pick a template** from the dropdown. Only templates Meta has
   approved for your WhatsApp Business account appear.
3. **Fill in any template variables** (e.g. first name, discount code).
4. **Select your audience** using the customer filter. Common filters:
   - Lifecycle = Due Reorder (reminder campaign)
   - Last order > 90 days (winback)
   - Email subscriber = true (opt-in-aware)
5. **Schedule** — send now or pick a future time.
6. Review the estimated recipient count.
7. **Send** (or **Schedule**).

## Template rules

WhatsApp requires templates be pre-approved by Meta. Ordinary doesn't
let you bypass this. If a template you want doesn't exist:

1. Create it in Meta Business Manager.
2. Wait for Meta's approval (typically under an hour).
3. Refresh the campaign form — the new template will appear.

## Delivery outcomes

Ordinary tracks each recipient's delivery status (pending / sent /
failed) individually. Failures usually mean:

- Invalid phone number format
- Recipient blocked the business on WhatsApp
- Rate-limit from Meta (rare; retries auto-handle this)

Individual failures don't block the rest of the campaign.

## Compliance notes

- Recipients must have opted into SMS/WhatsApp marketing in Shopify.
  The audience filter only includes recipients who gave that consent.
- Template messaging falls under WhatsApp Business Policy — review
  Meta's guidelines before sending transactional-coded templates to
  marketing lists.

## Related articles

- [Customer lists and segments](https://help.tryordinary.com/features/customers) — define the audience
  you'll target.
- [Customer lifecycle stages](https://help.tryordinary.com/features/customer-lifecycle) — segment tiles
  you can filter by.