# Campaigns — Amazon Ads

> View Amazon Sponsored Products, Sponsored Brands, and Sponsored Display campaigns alongside your store attribution.

Source: https://help.tryordinary.com/features/campaigns-amazon

---

> Amazon campaign reporting requires **Starter or higher** and a
> connected Amazon Ads account. See
> [Connecting Amazon SP-API](https://help.tryordinary.com/integrations/amazon).

Once Amazon Ads is connected, Ordinary pulls your Sponsored Products,
Sponsored Brands, and Sponsored Display campaign data. Left nav →
**Campaigns → Amazon**.


## Columns

- **Campaign name**
- **Status** (Enabled / Paused / Archived)
- **Budget + bidding strategy** (pulled from Amazon)
- **Impressions, clicks, spend**
- **Sales (7d / 14d / 30d)** — Amazon's click-attributed sales in
  the respective window
- **Units ordered (7d / 14d / 30d)**
- **ACoS** — Advertising Cost of Sales = Spend / Sales, shown per window

Click a row for campaign detail.

## Attribution windows

Unlike Meta, Amazon attribution is always Amazon's own — we don't
re-attribute via Ordinary's pixel because the customer completes
the purchase on Amazon's site (where our pixel can't follow them).

Pick the window that matches how you plan — most sellers use 14d
for broad-performance and 7d for strict-performance evaluation.

## Sync cadence

- **Daily** — the previous day's full data is finalized each morning.
- **Hourly (for today)** — ad-level performance for today refreshes
  on the hour for tighter in-day feedback.

If a campaign is missing from the list, see
[Amazon data looks wrong](https://help.tryordinary.com/troubleshooting/amazon-wrong).

## Sponsored Brands and Sponsored Display

Same data shape as Sponsored Products. Ordinary pulls all three ad
types from the same API; they're differentiated by the **Campaign type**
column.

## Related articles

- [Connecting Amazon SP-API](https://help.tryordinary.com/integrations/amazon)
- [Amazon data looks wrong](https://help.tryordinary.com/troubleshooting/amazon-wrong)
- [Attribution reports](https://help.tryordinary.com/features/attribution) for pixel-based attribution on
  your Shopify storefront