# Understanding your GMV tier

> How Ordinary measures your store's Gross Merchandise Value, why it affects your plan, and what happens when you cross a tier boundary.

Source: https://help.tryordinary.com/concepts/gmv-tiers

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Ordinary's paid plans are priced by your store's **GMV** — Gross
Merchandise Value, measured over a trailing 12 months. The bigger
your store, the more valuable Ordinary's reporting is to you, and
the higher the plan cost.

## How GMV is measured

- Fetched daily from Shopify's analytics. This is the same trailing
  12-month total sales number you see in your Shopify admin under
  Analytics → Finance summary.
- Uses your primary shop currency (not Ordinary's display currency).
- Updated once per day; the value shown is from the last completed
  daily refresh.

## The tier ladder

Matches the pricing matrix on
[`tryordinary.com/pricing`](https://tryordinary.com/pricing). Each GMV
bracket has its own Starter and Advanced price:

| GMV bracket       | Starter (mo) | Advanced (mo) |
|-------------------|--------------|---------------|
| <$250K            | $99          | $149          |
| $250K – $500K     | $139         | $229          |
| $500K – $1M       | $209         | $299          |
| $1M – $2.5M       | $299         | $379          |
| $2.5M – $5M       | $489         | $559          |
| $5M – $7.5M       | $629         | $789          |
| $7.5M – $10M      | $849         | $1,069        |
| $10M – $15M       | $1,029       | $1,289        |
| $15M – $20M       | $1,399       | $1,769        |
| $20M+             | Enterprise (custom) |       |

Free stays $0 at all tiers.

## Crossing a tier boundary

Your GMV isn't static — a strong Q4 can push you into the next
bracket. Ordinary handles the transition in three stages:

### Stage 1: within your tier

Normal operation. Reports work as usual.

### Stage 2: soft over-tier


Once your GMV meaningfully exceeds your plan's cap:

- A banner appears at the top of every page: "Your GMV has outgrown
  the <Tier> plan. Upgrade for full lookback and attribution."
- Historical lookback on your reports is clamped to a shorter window
  so you still have functional dashboards.
- Data continues to flow — pixel events, order webhooks, etc. keep
  processing.

### Stage 3: hard over-tier


Once GMV is well past your plan cap and staying there:

- A full-page overlay blocks the dashboard until you upgrade.
- Pixel ingestion pauses so we don't keep accumulating data we can't
  serve.
- Webhook processing continues in the background so your historical
  record stays complete; nothing is lost. When you upgrade, everything
  resumes immediately.

## Why the two-stage ramp?

A single hard cutoff is too harsh — a merchant running a big promo
can blow past their cap for a month and end up locked out of their
dashboard during the busiest time of their year. The two-stage ramp
gives a buffer:

- Soft stage: we flag it but don't restrict.
- Hard stage: it's no longer "a big promo" — you've structurally
  grown into the next tier.

## Upgrading

When you see the banner, click **Upgrade** to go directly to the plan
picker. Your new plan takes effect immediately; banners disappear
within a few seconds. See [Upgrading your plan](https://help.tryordinary.com/billing/upgrading).

## Related articles

- [Over-tier banner — what it means](https://help.tryordinary.com/billing/over-tier-banner)
- [Upgrading your plan](https://help.tryordinary.com/billing/upgrading)
- [Understanding your plan](https://help.tryordinary.com/billing/plans-overview)