# Understanding your plan

> Plans, features, and limits across Free, Starter, Advanced, and Enterprise tiers on Ordinary.

Source: https://help.tryordinary.com/billing/plans-overview

---

Ordinary has four plans. Every plan shares the same first-party pixel
and core Shopify integration — they differ in attribution depth, ad-spend
integrations, team size, and support. **Free already shows you which
channels drive your revenue** (from the pixel + customer journey); paid
plans add the ad-spend side (ROAS), multi-touch models, and the deeper
analytics surfaces.

## At a glance

| Feature                              | Free | Starter | Advanced | Enterprise |
|--------------------------------------|------|---------|----------|-----------|
| First-party Shopify pixel            | ✓    | ✓       | ✓        | ✓         |
| Revenue attributed by channel        | ✓    | ✓       | ✓        | ✓         |
| First-click + last-click attribution | ✓    | ✓       | ✓        | ✓         |
| Customer journey mapping             | ✓    | ✓       | ✓        | ✓         |
| Revenue reconciliation (match-to-cent) | ✓  | ✓       | ✓        | ✓         |
| A/B testing (experiments)            | —¹   | ✓       | ✓        | ✓         |
| Ad spend & ROAS (Meta, Google, Amazon, GA4, Klaviyo) | — | ✓ | ✓ | ✓ |
| Multi-touch attribution (linear, time-decay) | — | ✓ | ✓ | ✓ |
| Custom channel taxonomy              | —    | ✓       | ✓        | ✓         |
| Subscription-aware attribution       | —    | ✓       | ✓        | ✓         |
| Report history                       | 30 days | Unlimited | Unlimited | Unlimited |
| Cohort retention & LTV               | —    | —       | ✓        | ✓         |
| Creative analytics studio            | —    | —       | ✓        | ✓         |
| Product financials & margins         | —    | —       | ✓        | ✓         |
| Offer Calculator                     | —    | —       | ✓        | ✓         |
| Inventory & logistics                | —    | —       | ✓        | ✓         |
| Team seats                           | 1    | 5       | Unlimited| Unlimited |
| Support                              | In-app chat | In-app chat | In-app chat | Dedicated contact |
| Dedicated onboarding                 | —    | —       | ✓        | ✓         |
| SSO, audit logs, SOC 2               | —    | —       | —        | ✓         |

¹ A/B testing is a Starter+ feature. Accounts that install during our
launch period include it on Free, grandfathered — it stays on for those
stores even after the launch promotion ends.

**Channel attribution vs. ROAS:** Free shows *revenue by channel* — which
sources and campaigns are driving sales — because that's derived from the
first-party pixel and your order data. **Spend and ROAS** require connecting
your ad accounts (Meta, Google, Amazon, GA4, Klaviyo), which is a Starter+
feature, so the cost/return columns appear once you upgrade and connect.

## Pricing

Free is **$0/mo** at all GMV levels.

Starter and Advanced scale by your store's **12-month GMV**. See
[Understanding your GMV tier](https://help.tryordinary.com/concepts/gmv-tiers) for the full
matrix. At the <$250K entry bracket:

- **Starter: $99/mo** ($990/yr, save 17%)
- **Advanced: $149/mo** ($1,490/yr, save 17%)

Enterprise is custom-priced and invoiced directly. Email
[sales@tryordinary.com](mailto:sales@tryordinary.com) if you're at
$20M+ annual GMV or need SSO / audit / SOC 2.

## Where to see your current plan

**Settings → Billing.** The card at the top shows:

- Current plan + cadence (monthly / annual)
- Your measured 12-month GMV
- MRR (monthly recurring revenue to us)
- Next bill date


## Switching plans

Click **Change plan** on the Billing card. See
[Upgrading your plan](https://help.tryordinary.com/billing/upgrading).

## Self-serve pricing explorer

Visit **/pricing** (linked from the Settings → Billing card) to see
how Starter and Advanced pricing changes across GMV brackets. The
slider lets you preview your monthly cost at any GMV between $0 and
$25M, so there's no surprise when you grow into a higher bracket.

## Related articles

- [Understanding your GMV tier](https://help.tryordinary.com/concepts/gmv-tiers)
- [Upgrading your plan](https://help.tryordinary.com/billing/upgrading)
- [Annual vs monthly billing](https://help.tryordinary.com/billing/annual-vs-monthly)
- [Enterprise plans](https://help.tryordinary.com/billing/enterprise)