# The free Advanced trial

> How the 30-day free Advanced trial works for stores on the Free plan, what it includes, and what happens when it ends.

Source: https://help.tryordinary.com/billing/advanced-trial

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Stores on the **Free plan** can try **Advanced free for 30 days**. For
the length of the trial, every Advanced feature is on for your store:
ad-spend integrations and ROAS, multi-touch attribution, unlimited
report history and A/B tests, session replays, cohort retention, creative
analytics, product margins and unlimited team seats.

The trial never creates a charge, and there's nothing to cancel.

## Starting the trial

An **admin** of your organization can start it in either of two places:

- The **Try Advanced free for 30 days** offer that appears in the app.
  Choosing **Not now** hides it for a few days.
- **Settings → Billing**, on the Advanced trial card.


Each store can take the trial once.

## During the trial

Settings → Billing shows the date your trial ends, in your store's
timezone. A few days before it ends, Ordinary invites you to book a call
with our team so we can make sure you're getting the most out of
Advanced.

To keep Advanced, upgrade at any time from **Settings → Billing**
(**Keep Advanced** or **Change plan**). Upgrading during the trial keeps
Advanced without a gap.

## When the trial ends

Your store moves back to the **Free plan** automatically, and your
organization's admins get an email confirming it. From then on:

- **Your data stays in place.** Integrations keep syncing, so your
  reports are up to date the moment you upgrade.
- **Report history** goes back to the Free plan's 30 days.
- **A/B tests:** the Free plan includes one test, the first one your
  store created. If it's running, it keeps running. Other running or
  paused tests end, and their results stay readable.
- **Team seats:** the Free plan includes one seat. Teammates beyond that
  keep their accounts but can't open your store in Ordinary until an
  admin upgrades or frees up a seat.
- **Store revenue:** if your store's revenue is above what the Free plan
  covers, your reports show data up to the end of your trial until you
  upgrade. See [Over-tier banner — what it means](https://help.tryordinary.com/billing/over-tier-banner).

If you bought a paid plan during the trial, you keep that plan.

## Related articles

- [Understanding your plan](https://help.tryordinary.com/billing/plans-overview)
- [Upgrading your plan](https://help.tryordinary.com/billing/upgrading)
- [Over-tier banner — what it means](https://help.tryordinary.com/billing/over-tier-banner)